Greg Fischer, Founder and Chairman
A 1980 graduate of Vanderbilt University, Greg is a co-founder and former president of SerVend International, Inc, a global manufacturing company with 300 employees. In 1997, Greg led the sale of SerVend to The Manitowoc Company, a New York Stock Exchange firm.

As a result of its business system success, SerVend has received the following national recognition:
Malcolm Baldrige National Quality Award finalist, 1998
Oregon Quality Award winner, 1998 and 1999 (through Flomatic International, SerVend's valve manufacturing division)
Rochester Institute of Technology/USA Today Quality Cup winner, 1999

Greg was selected as one of Inc. magazine's 1990 Entrepreneurs of the Year and holds a U.S. patent that revolutionized the ice/beverage dispensing industry.

Greg is nationally recognized for his knowledge and implementation of best practice business systems and results, quality management and the use of teams in the workplace. He is a co-founder of the Kentuckiana Continuous Improvement Network and the Louisville Chapter for the Center for Quality of Management. Greg was designated the Executive in Residence for Indiana University Southeast for the 1999/2000 school year. Greg is recognized as both a teaching fellow and counselor by CQM. (View the article from CQM on Using Tools and the Baldrige Application Process to Foster Competitive Success co-authored by Greg Fischer.)

Greg retired from SerVend in 1999 and has since founded Iceberg Ventures, a venture capital firm. Iceberg Ventures provides capital and business system development for the emerging and fast growth companies that it invests in. In February 2000, Greg co-founded bCatalyst, a new business accelerator that offers an entrepreneurial environment for promising telecom, e-commerce and Internet related startups and expert mentoring from seasoned entrepreneurs and venture capitalists.

Keith Williams, Co-founder, Partner, COO
Keith Williams brings 18 years of leadership and management expertise to Iceberg Ventures. Keith has held management positions at General Electric, Colgate Palmolive, Child Craft, and SerVend International. Keith was COO during SerVend's 1998 Malcolm Baldrige qualifying site visit, and was General Manager in 1999 when SerVend won the prestigious USA Today Quality Cup for Business Excellence. SerVend also was honored for top nationally benchmarked results in customer satisfaction, employee satisfaction, and financial results. SerVend is the world's leading supplier of ice and beverage systems.

Keith's in-depth operational experience with new economy businesses provides emerging companies with a unique perspective of the pathway to success. Keith has led Internet companies through strategic planning, execution, and fundraising phases. After SerVend, Keith served as president and COO of StreetFusion, a San Francisco based Internet company that is focused on the financial industry.

Keith holds a degree in Mechanical Engineering from Purdue University and holds two U.S. patents. He has published several articles on organizational design, leadership, and best practices. Keith is the 1997 winner of the Center for Quality of Management and the Massachusetts Institute of Technology (MIT) Teaching Fellow award. The award is given for leadership and training of CEO's and their direct reports in the areas of leadership and organizational excellence.

In February 2000, Keith was named as the CEO of bCatalyst, a new economy business accelerator, an Iceberg Ventures portfolio company.